7 Internet business models

7.1 What is a business model?

The aim of this section is to look at some of the business models which have been used to drive internet applications. A business model is a high-level description of an application type which contains all the common features which can be found in specific examples of the model. For example, one of the most popular business models is the e-shop which describes a website that sells products. The model is general in that it does not describe the item that is sold or the mechanisms that are used to carry out the sales process. The remainder of the unit describes a series of e-commerce and e-business models.