Key Issues and Approaches to Media Studies Mod 1 Unit 6

Title:	Key Issues and Approaches to Media Studies Mod 1 Unit 6
Web Resource Address:	http://www2.le.ac.uk/projects/oer/oers/media-and-communication/copy_of_key-issues-and-approaches-to-media-studies-mod-1-unit-6
Author:	Department of Media and Communications
Description:	This module introduces a variety of influential, competing ways of thinking about the media within the broad area of social science research, but drawing also on other disciplines. On completing this module, you will be able to identify and critically evaluate the major different theoretical approaches to the media and how these approaches relate to broader theories of society. This unit explores one of the younger traditions in mass communication research which is sometimes called the New Audience Research.
Keywords:	ukoer "Media Audiences" media "audience studies" audience "power of media" "media studies" research "media research" "theories of society"
Persistent Link:	http://open.jorum.ac.uk:80/xmlui/handle/123456789/2351
Date:	2010-03-19

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